As political advertising is soon to give way to commercial products again, I wanted to highlight several great digital collections dealing with the history of American advertising and available online from the Duke University Libraries.
"The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University. The advertisements are from the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising & Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library."
Visit Ad*Access.
A companion site, The Emergence of Advertising in America:1850-1920 is similarly rich in images and text.
"The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture."
Curator of American and British History
U.S. History
Territorial Growth of the United States of America, 1783-1866
FEATURED RESOURCE Archive of Americana
The Archive of Americana is a collection of historical documents including America's Historic Newspapers, American Broadsides and Ephemera, Early American Imprints Series I and Early American Imprints Series II, and American State Papers.
